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Kekius Maximus Unleashed
Elon Musk, always full of surprises, transformed his profile on platform X to ‘Kekius Maximus,’ complete with a Roman-style Pepe the Frog avatar, once again igniting chaos and speculation. His actions mirror the behavior of an archetypal trickster: a figure who breaks rules, sows confusion, and simultaneously fosters transformation. The chain of events began with Musk’s open defense of the H1B visa program. This…
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Chill Guy, Uptight Creator
The “Chill Guy” meme has completely taken over the internet. This illustration of an anthropomorphic dog in relaxed human attire, introduced by artist Phillip Banks, exudes an attitude perfectly captured in a single sentence: “He’s just a chill guy who doesn’t gaf.” And yet, ironically, it’s Banks himself who now seems to care deeply about what is happening to his creation. His legal battle…
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The $6.2 Million Banana
In 2019, Maurizio Cattelan’s The Comedian debuted at Art Basel Miami: a banana duct-taped to a wall. It sounds like a practical joke—and maybe it is—but one that sold for $120,000. Five years later, a copy of the work fetched a staggering $6.2 million at a Sotheby’s auction. The seemingly banal piece can be easily explained as a textbook example of Kekonomics: a world…
The 7 Laws of Kekonomics
Where memes shape markets and contradictions fuel the system. Each law reveals how Kekonomics turns the irrational into economic power.