"Wait... is this serious?"

Kekonomics is a satirical economic model that explores the impact of humor, absurdity, and meme culture on the modern digital economy. The model emphasizes the transformation of attention into capital, illustrating how internet culture creates value through the spread of viral content. In this framework, "Kek"—a term originating from online meme culture, popularized on platforms like 4chan—serves as a symbol of ironic creation and collective digital interaction. Within Kekonomics, memes and other digital artifacts act as economic assets: they generate value through their ability to engage, entertain, and momentarily give meaning to users' attention. This model exposes the underlying tension between the chaotic, unpredictable nature of online humor and the structural forces of the digital attention economy, in which even the absurd accrues measurable economic value.